DISCLOSURE
The Desire Path Method
A transparent, AI-assisted creative workflow. Every instalment began with a human observation.
STAGE 01
HUMAN
Observation
Every path begins in the real world: conversations, work, recruitment, enterprise tech, research papers, news and notebooks.
STAGE 02
HUMAN
Pattern Recognition
Each observation is tested against one question: what are people actually doing?
STAGE 03
HUMAN + AI
Discussion
AI challenges assumptions and sharpens framing. Ideas are debated, never accepted automatically.
STAGE 04
HUMAN DIRECTED
Research
Facts are verified. AI retrieves and organises; human judgement decides what evidence counts.
STAGE 05
HUMAN + AI
Drafting
AI produces an initial draft under direction. The first draft is never the final version.
STAGE 06
HUMAN
Editing
Removing AI-sounding phrases, rewriting sections, adding observations from handwritten notebooks.
STAGE 07
HUMAN + AI
Visual Design
Every image starts with a human concept. Iteration refines composition, colour and symbolism.
STAGE 08
HUMAN
Governance
A final review of accuracy, tone, message and consistency. Nothing is published automatically.
STAGE 09
HUMAN
Publication
Choosing visuals, timing and where each piece lives. AI does not publish content.
STAGE 10
HUMAN
Reflection
Every published path becomes another observation. The loop begins again.
AI is a powerful ally, but intention, judgement and responsibility will always remain human.